My Lovely Puppy

This overeducated dog with a mortarboard, as I've previously described, is named, apparently and appropriately, by the original and imaginative name, "Puppy." The owner is the sentimental sort:

"I feel your heart so close to mine
and just stay here in this moment." Thinkthing

There's no backstory to all this, only the semblance of one shown in the random collection of chalk images on a blackboard: a well-shod foot, a fire hydrant, a bone, and a cat. The cat is crossed out, as though a mistake.

Too much of Korean advertising is like this: sentimental, nonsensical, and insubstantial.

And no backstory!