Sunday, June 02, 2019

My Lovely Puppy

This overeducated dog with a mortarboard, as I've previously described, is named, apparently and appropriately, by the original and imaginative name, "Puppy." The owner is the sentimental sort:
"I feel your heart so close to mine
and just stay here in this moment." Thinkthing
There's no backstory to all this, only the semblance of one shown in the random collection of chalk images on a blackboard: a well-shod foot, a fire hydrant, a bone, and a cat. The cat is crossed out, as though a mistake.

Too much of Korean advertising is like this: sentimental, nonsensical, and insubstantial.

And no backstory!



At 2:45 AM, Blogger Carter Kaplan said...

Hmmm... And just what might that backstory be, fella?

By the way, are there any Disagreeblers in Korean folklore, or, alternatively, in Korean pop culture and advertising?

At 7:05 AM, Blogger Horace Jeffery Hodges said...

A backstory is for the admen to supply.

Confucian culture emphasizes harmony, courtesy, and sincerity. Not many disagreeblers around.

Jeffery Hodges

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