I became aware of Pajama Boy late in the day, I suppose, because every other blogger in the world has already blogged about him and undoubtedly come up with more interesting things to say than I will today, but since the image above so unselfconsciously depicts precisely what Camille Paglia thinks is wrong with America and the West -- an emasculation of males that produces boys instead of men -- I'd like to add a few (very few) words.
The individual who took on this PJ-role is a certain Ethan Krupp, about whom I know nothing, so he may be a decent fellow and all that, and anything that I say about Pajama Boy should not be taken as a reflection upon the actual individual Krupp.
Anyway, when I first did see this ad for Obamacare, I thought it was another conservative dig at President Obama that had used Photoshopping to make the President look foolish, for no serious politician would use such an infantile image and expect to gain anything other than laughs. But since the image was made in all seriousness, the message we're getting is that the people who made this image expect their target audience to be the sort of little boys who should be in bed but who have persuaded their mamas to fix them a final cup of hot chocolate before they go, and the mamas allow them that. Now, the little boy is supposed to be us, but who's the mama here? The Nanny-State who made the hot chocolate and promises to always take care of us? And our role? To e-mail everyone we've ever 'friended' and spread the word?
Call it the "New E-masculinity"! And get talking . . .