Rod Serling presents . . .

Consider the following introduction as if given by The Twilight Zone's Rod Serling:

Imagine, if you will, a talented writer offered worldly success in return for a clever way of inserting 666 into his book's title, but with consequences he did not foresee. I give you The Bottomless Bottle of Beer . . .

The above is what Serling would state by way of introducing the story. Below is what Serling would know:

Imagine, if you will, a talented writer who is offered worldly success with the great American novel if he takes the title, The Bottomless Bottle of Beer, abbreviates it as BBB, and subtly uses its italicized, small-lettered form bbb to remind readers of 666, thereby calling forth the devil into the world. I give you The Bottomless Bottle of Beer . . .

This tight summary is too much to say by way of introductory remarks, so Serling would always reduce a length such as this one to a length like that of the first indented remarks.

Notice, by the bye, that the latter indented remarks would give too much away. A few too many plot spoilers . . .

Update: Can't seem to fix this obvious problem, so I'll leave it as evidence of Beelzebub's presence.