Monday, April 22, 2019

Mad Men Advertising

Bottled Sparkling Water

This is the mineral water I mostly drink: "Victoria Sparkling Water: Plain." I like the water, but I've noticed something misleading. Below the large word "Victoria" is the large image of a waterfall, leading one to infer that this water comes to us from "Victoria Falls." Granted, the words "Sparkling Water" do come between "Victoria" and the "Falls," but only in much smaller font than "Victoria" and in much smaller effect than the "Falls."



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